Our Work/Case Studies/NGT Academy
Case study · Paid media · Funnels · IT education

From $0 to $500K+ a month, one funnel at a time.

How “The Great Resignation” funnel turned a $10,500 IT career program into a revenue engine for NGT Academy, from launch to scale mode.

Paid mediaLead funnelBooked callsHigh-ticket offer
NexGenT team and graduates holding their Full Stack Network Associate certificates
Client
NGT Academy (NexGenT)
Offer
$10,500 IT career program
Funnel launch
March 2022
Starting point
$0 a month
Today
$500K+ a month
01 The results

A brand-new funnel, now in scale mode.

NGT Academy trains people for careers in IT networking. The Great Resignation funnel gave career changers a clear next step, and gave NGT a predictable flow of booked sales calls.

$500K+

Monthly revenue, up from $0

10.37x

ROAS in the last 30 days

$714K

Closed in the last 30 days

$10,500

Core offer

NGT has been featured on Lifetime’s Military Makeover, Going Public, TechCrunch, Y Combinator and Forbes.

02 The growth story

Launch, prove it, build the team, then scale.

Growth wasn’t a straight line. The funnel outpaced the sales team, so NGT paused to hire and train before pushing again.

March 2022

The funnel launches

The Great Resignation funnel goes live, starting from $0 in monthly revenue.

Month 6

$200K a month

Within six months the funnel breaks $200K in monthly revenue.

Months 6 to 12

Building the sales team

Revenue holds flat for six months while NGT hires and trains closers to handle the call volume.

Month 12 and on

$300K, then $500K+

With the team in place, the funnel breaks $300K by month 12 and moves into scale mode, now past $500K a month.

03 The last 30 days

$68,846 in ads. $714,000 in sales.

Every stage of the funnel, from first click to signed deal, over the most recent 30 days.

$68,846

Ad spend

$1,012

Ad cost per closed deal

$714,000

Revenue from 68 deals at $10,500

10.37x

Return on ad spend

What this could look like for your offer.

1Build the funnel

An angle your market feels right now, a page that earns the booking, and ads that fill the calendar.

2Prove the numbers

Track every stage, from lead to booked call to closed deal, so you know what a sale really costs.

3Scale

Grow spend as fast as your sales team can close.

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