Our Work/Case Studies/First Impressions Clinic
Case study · Medical aesthetics · Nova Scotia, Canada

54,743 people raised their hand.

How First Impressions Rejuvenation Clinic filled its calendar with Meta lead gen, AI creative and a membership engine.

Meta AdsInstant lead formsCreative productionAI funnelSEO
Reception and skincare shelves at First Impressions Rejuvenation Clinic
Client
First Impressions Rejuvenation Clinic
Industry
Medical aesthetics
Market
Nova Scotia, Canada
Channels
Meta Ads · Website SEO
Goal
Booked consultations
01 The results

54,743 people saying “tell me more.”

Three years of Meta lead generation, one campaign per treatment, and creative that never got the chance to go stale.

54,743

Leads generated

6.84M

Impressions

50X

ROI, based on yearly revenue

4,320

Ads tested

02 The clinic

Great clinic. Great treatments. One big menu.

First Impressions Rejuvenation Clinic is a Nova Scotia medical aesthetics clinic doing over $1.5M a year. Botox, Nuceiva, Juvederm, Halo and BBL lasers, CoolSculpting, EndyMed, IntimaWave, peels, PRP/PRF, rosacea and pigmentation packages, plus a medical membership.

The catch: you can’t fill a calendar with 15+ services using one “Book Now” ad.

Sound familiar?

01

Every treatment has a different buyer

The CoolSculpting client is not the Botox client.

02

Small regional market

The same faces see your ads again and again.

03

Strict advertising rules

Health and beauty claims and targeting are tightly regulated.

04

Bookings, not likes

The goal is booked consultations, not likes or cheap clicks.

03 What we built

We didn’t just run ads. We built the engine.

Six pieces working together, from the playbook to the page people land on after they Google the clinic.

01

Marketing strategy

A clear playbook: which treatments to push and when, promo calendars, offer rules, brand voice and messaging guidelines.

02

Creative strategy

An angle per treatment: savings for injectables, problem and solution for body contouring, curiosity for the AI tool.

03

Creative production

Branded statics, video, carousels and seasonal promos, made in-house and refreshed constantly.

04

Meta lead forms

Multiple instant form variations per treatment, from quick low-friction forms to higher-intent forms that pre-qualify patients.

05

Campaign architecture

One campaign per treatment, so every lead traces back to a service.

06

SEO

Improved website SEO, so people who see an ad and then Google the clinic land on a site that ranks, loads and converts.

Angle 1 Medical membership

The membership money machine.

Sold like a VIP pass, not a discount. Savings beat science every time.

1,630

Leads, 34% of every lead in the account

801

Leads from the best audience: Anti-Aging and Natural Beauty

621

Leads from one single ad

Creative from the account

Membership ad: Botox and filler deals you won't find anywhere else
Membership · Botox & filler savings
Ad: Want to look younger for less? Save big on injectables and skincare
Membership · Injectables & skincare
VIP program ad: Earn rewards just for showing up
VIP program · Rewards
BBL hyperpigmentation ad: Unlock the secret to spot-free, glowing skin
Treatment · BBL hyperpigmentation
Angle 2 Ageless AI

“See what you’ll look like in 15 years.”

An interactive AI tool that turned curiosity into leads, in four steps.

Step 1 · The ad

Free, no appointment, no catch.

Find out in seconds.

Step 2 · The story

Real patient previews

Then “your turn, see yourself.”

Step 3 · The hook

Upload one photo

Get a personal beauty score. The score unlocks after a quick form.

Step 4 · The lead

Routed to the right team

Name and contact captured, routed to the right treatment team.

Ageless AI ad for First Impressions Rejuvenation Clinic: See what you'll look like in 15 years.
Step 1 · The ad
Ageless AI patient preview screen with a 'Your turn, see yourself' button
Step 2 · Patient preview
Ageless AI beauty score screen, unlocked after a short form
Step 3 · Beauty score unlocks after a quick form
Angle 2 The numbers

The ad people send to their friends.

Testing pays: version 03 of the ad doubled the click-through rate of version 01.

CA$0.16

Per click, about 10x cheaper than the account average

5,209

Link clicks

62,991

People reached

2x

CTR from creative testing

14 Treatments

Every treatment pulls its weight.

14 treatments, one campaign each.

Medical MembershipEndyMed (all lines)CoolSculptingHalo LaserIntimaWaveRosacea PackagesJuvedermChemical Peel PromoBBL Hyperpigmentation5 in 1 TreatmentPRP / PRFBotox / NuceivaTightWaveHair Removal
04 Optimization

Never let an ad get tired.

Fresh creative and new angles brought cost per lead down treatment by treatment.

−31%

CoolSculpting: fresh creative cut cost per lead and scaled to 473 leads.

−50%+

EndyMed: new angles more than halved cost per lead. The cellulite ad alone brought 198 leads.

−14%

IntimaWave: relaunch cut cost per lead and doubled lead volume.

−20%

Patient lookalikes: leads about 20% below the account average.

EndyMed cellulite ad: Cellulite has finally met its match
The EndyMed cellulite ad: 198 leads on its own
05 Testing at scale

Test everything. Keep the winners.

Over three years: hundreds of campaigns and thousands of ads, each one teaching the next.

184

Campaigns

992

Ad sets

4,320

Ads tested over three years

Meta Ads Manager campaign report: results from 184 campaigns, 6.84M impressions
Meta Ads Manager · Results from 184 campaigns
Meta Ads Manager ad report: results from 4,320 ads
Meta Ads Manager · Results from 4,320 ads
06 Audiences

The right face for every treatment.

Interest audiences

Anti-Aging and Natural Beauty alone drove 801 membership leads.

Patient list lookalikes

People who look like the clinic’s best patients.

Website visitor lookalikes

Built from 60 days of site traffic for Halo Laser.

Lead form lookalikes

Modeled on people who completed a lead form.

07 For clinic owners

What your clinic can steal from this.

  1. One treatment, one campaign

    Give every treatment its own campaign, offer and story.

  2. Sell a membership

    Sell a membership, not just a treatment. Recurring patients are the real profit.

  3. Make it interactive

    Give people something fun to do. Interactive beats informative.

  4. Refresh early

    Refresh creative before your audience gets bored, not after.

  5. Tell one story

    Ads, website, SEO and messaging should all tell the same story.

Recap The short version

First Impressions, in four numbers.

What we delivered

Marketing strategy and guidelinesCreative strategy and productionMeta lead forms per treatmentCampaign architecture and audiencesAgeless AI funnelWebsite SEO
50X

ROI

34%

Of leads from the membership

−31%

CoolSculpting cost per lead after relaunch

10x

Cheaper clicks from the AI funnel

Running a clinic and want a calendar that fills itself?

Let’s talk about your treatments, your market and the next stage of growth.

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